Moleskine // 2019

I designed the poster for a project about Moleskine for the Master’s Degree in Strategic Communication at IULM University.
The aim was to present a strategic plan for a campaign in UK. Based on the analysis of the brand identity and its communication online and offline, I came up with a visual idea that combines digital graphic design and handwriting elements, for both the poster and the buyer personas’ profiles.

Giulia Menaspà Graphic Designer Moleskine